Decitrek Shockproof Speaker
Concept
Decitrek is a fictional Bluetooth speaker brand. The video deviates from a standard product ad, turning a polished showcase into hijinks. What begins as a sleek demo for a high-quality speaker shifts into chaos when the product is knocked out of the scene, with the narrator reacting in real time. The concept highlights the product’s durability through comedy, showing that even after every impact, the music keeps playing.
Visuals
The video opens with clean, minimal product shots under soft lighting before shifting to a behind-the-scenes environment. Props like a diagonal wooden panel and a large concrete block reinforce the idea of a studio setting that wasn’t meant to be filmed.
Production Notes
The project was created in Cinema 4D using Redshift for rendering. Rigid-body dynamics simulate the speaker’s collisions, while dialed-in materials show off the product details. The camera angles and movements shift from drawn-out product shots to quick cuts during the chaotic “accident” sequence. The voiceover was AI-generated with ElevenLabs, refined through numerous iterations to achieve the right emotions.